For those of you who have been through the classes here at the FDI, you will know how passionate I am about marketing. It takes a special kind of person to stand on top of a fire engine in a clown suit spraying bystanders with water guns…..or does it?

Each month we will look at special marketing dates for the upcoming month and specific events that you can plan to bring some "spark" to your store. You can have the best product and the friendliest staff, but without marketing, you've got nothing.